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YouTube Influence Building Cheat Sheet
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Identify Your Niche and Create a Summary
1
Define Who You Are
Start by introducing yourself: your name, role, and area of expertise. This helps viewers understand your background and credibility.
2
Explain What You Do
Clearly outline the skills and services you offer. What problems do you solve for your audience? Focus on the value you bring.
3
Highlight Your Unique Value
What makes you stand out from the crowd? Why should viewers choose you over other creators in your niche? This is your unique value proposition.
4
Showcase Your Services
List the specific, actionable services you provide. Do you offer coaching, consulting, courses, or other resources? Make it clear what viewers can gain from following you.
This summary acts as the foundation for your channel's identity and attracts your target audience. Think of it as your elevator pitch – concise, informative, and engaging.
Use this prompt to guide your summary creation: "Write a brief summary about my expertise, the problems I solve, and the services I provide. Highlight what makes my content unique."
For inspiration, consider this example: "I empower IT professionals and content creators to leverage AI tools for impactful communication, branding, and productivity. I've helped over 5,000 individuals achieve career breakthroughs."
Here's a real-world example from Ali Abdaal:
Ali Abdaal - Niche: Productivity & Tech. Summary: "Helping people live happier, healthier, and more productive lives through tools, insights, and strategies."
Design a Catchy YouTube Banner
Generate Your Banner Tagline
Craft a tagline that resonates with your audience using psychological triggers like curiosity, authority, and action. Consider this prompt:
"Generate a compelling YouTube banner tagline that resonates with my audience. Use psychological triggers like curiosity, authority, and action."
Example Tagline:
"Master Personal Branding | New Tips Every Week!"
Create an Effective Banner
Design a concise and engaging banner that clearly communicates your channel's core message. Include your upload schedule to encourage regular viewership (e.g., "New videos every Wednesday & Saturday at 9 PM").
Real-World Example
Ranveer Allahbadia (BeerBiceps) effectively uses his banner: "Happiness Through Curiosity | New videos every Wednesday & Saturday at 9 PM."
Generate Influential Video Themes
To create compelling content that resonates with your YouTube audience, it's crucial to tap into powerful emotional themes. Let's explore how to generate influential video themes that will captivate your viewers and drive engagement.
Analyze Emotional Themes
Start by analyzing these 12 emotions and selecting the top 6 to target your YouTube audience:
  • Regret/Pain
  • Desire/Curiosity
  • Hope
  • Strategy/Quick Fix
  • Urgency/Speed
  • Aha! Moments
Create Theme-Based Topics
Use these emotional themes to craft engaging video topics. Here are some examples:
  • "Regret Fixes: How I Overcame My Biggest Mistakes in Branding."
  • "The Quick Fix: 3 Ways to Skyrocket Engagement Today."
Real-World Example
Take inspiration from successful YouTubers like Ali Abdaal, who created a video on "My 10 Biggest Productivity Mistakes and How to Fix Them." This topic effectively combines the themes of regret, strategy, and aha moments to engage viewers.
By focusing on these emotional themes and crafting your video topics around them, you'll be able to create content that truly resonates with your audience and encourages them to engage with your channel.
Develop a 90-Day Content Plan
Let's break down the process of developing a 90-day content calendar with two video uploads per week.
1
Brainstorm
Generate video ideas and hooks. Consider what topics resonate with your target audience and what unique perspectives you can offer.
2
Schedule
Organize your content calendar. Plan the release dates for each video over the 90-day period, aiming for a consistent upload schedule (e.g., every Wednesday and Saturday).
3
Execute
Implement your content plan. Create and upload your videos according to the schedule, maintaining consistency and quality.
Here's an example of how to structure your content within the 90-day plan:
1
Jan 1
Video Title: "The Top 3 LinkedIn Branding Secrets"
Hook: "Are you missing out on LinkedIn's power?"
2
Jan 5
Video Title: "5 AI Tools That Save 10 Hours Weekly"
Hook: "Work smarter, not harder. Here's how!"
3
Jan 10
Video Title: "How I Made $10K Using AI"
Hook: "Transform your LinkedIn into a sales machine."
When creating your content plan, take inspiration from successful YouTubers in your niche. For example, Graham Stephan, a real estate expert, uses a 90-day strategy for his content. He creates videos like "How I Made $100,000 in My First Year of Real Estate," which combine personal experience with valuable insights for his audience.
Create Engaging Titles, Tags, and Descriptions
To create compelling content for your YouTube videos, you need to focus on crafting engaging titles, tags, and descriptions. Here's a step-by-step guide to help you optimize these crucial elements:
1
Generate a Catchy Title
Use the following prompt to create an attention-grabbing title: "Generate a catchy title for a video on [topic]. Add emotional words to enhance engagement."
2
Craft an Engaging Description
Expand on your title with a compelling description that entices viewers to watch your video.
3
Select Relevant Tags
Choose tags that accurately represent your video content and help with discoverability.
Let's look at an example of how to apply this process:
Title
"How I Made $10K Using AI & LinkedIn in 15 Minutes"
Description
"Unlock the power of AI and LinkedIn to achieve your business goals effortlessly. In this video, I'll share the exact steps I used to generate $10K in sales!"
Tags
#LinkedInTips #AIForBusiness #PersonalBranding
For inspiration, consider this real-world example from a successful content creator:
Vanessa Lau: "How I Used Instagram to Earn $300K in My First Year as a Coach."
By following these guidelines and studying successful examples, you can create titles, descriptions, and tags that will help your YouTube videos stand out and attract more viewers.
Optimize Thumbnails
Creating eye-catching thumbnails is crucial for attracting viewers to your YouTube videos. Here are some guidelines and examples to help you optimize your thumbnails:
Thumbnail Guidelines
  • Use focus words like 10K Sales, Secrets, Effortless to grab attention
  • Utilize contrasting colors (e.g., red for urgency, green for solutions) to create visual impact
Let's look at an example thumbnail idea:
Example Thumbnail Idea
  • Text: "10K Sales in 15 Minutes!"
  • Design: Broken chain icon with "Mistakes" in red and "Fix Now" in green
To illustrate how successful YouTubers use these principles, let's examine a real example:
MrBeast: "I Spent 50 Hours in Solitary Confinement" with dramatic visuals.
This example demonstrates how combining intriguing text with striking visuals can create a thumbnail that stands out and entices viewers to click.
Generate Scripts for Long-Form Videos
1
Craft a Compelling Prompt
Start by creating a detailed prompt for your AI assistant: "Write a detailed script for a 10-minute video on [topic], including an engaging intro, main points, and a strong CTA."
2
Develop an Engaging Introduction
Create an attention-grabbing opening that hooks your audience. For example: "Tired of struggling to land clients? Today, I'll reveal how I turned my LinkedIn profile into a $10K sales machine with the power of AI—no fluff, just results."
3
Structure Your Main Points
Organize your content into clear, concise main points. Take inspiration from successful YouTubers like Sunny Lenarduzzi and her video "How to Grow Your YouTube Channel FAST in 2023" for effective script structure.
4
Craft a Strong Call-to-Action
End your script with a powerful call-to-action that encourages viewers to engage further with your content or take a specific action.
Remember to tailor your script to your specific niche and audience. Use language and examples that resonate with your viewers, and don't be afraid to inject your personality into the content. This will help you build a stronger connection with your audience and keep them coming back for more.
As you refine your script-writing process, you'll find that creating compelling long-form videos becomes easier and more efficient. This will allow you to produce high-quality content consistently, which is key to growing your YouTube influence.
Automate Video Creation
Use Vid.io with ChatGPT
Integrate Vid.io and ChatGPT for automated video generation.
Generate Script with AI
Use AI to create a 5-minute video script with visuals, audio, and subtitles.
Copy Script to Vid.io
Transfer your AI-generated script to Vid.io.
Select YouTube Format
Choose the YouTube 16:9 format in Vid.io.
Review and Edit
Review and edit the final video output.
Real Example: HubSpot Marketing uses AI tools for explainer videos with automated voiceovers.
Quick Tools and Hacks
Canva
For thumbnail creation and banner design.
VidIQ
To analyze video performance and optimize SEO.
CapCut
For easy video editing.
Real Example
  • Canva templates used by influencers for branded thumbnails.
Use Data to Enhance Engagement
To maximize the impact of your YouTube content and boost engagement, it's crucial to leverage data-driven insights. By understanding key statistics and implementing proven strategies, you can significantly improve your video performance and audience retention.
These statistics highlight the importance of strategic content creation and presentation. Let's break down each point:
Hook Your Audience Quickly
Videos with clear hooks in the first 3 seconds have 50% higher retention. This emphasizes the need to capture your audience's attention immediately.
Leverage Emotional Triggers
Using emotional triggers increases engagement by 70%. Incorporate elements that resonate with your viewers on an emotional level to boost interaction.
Optimize Thumbnail Colors
Thumbnails with red and green combinations see a 40% higher click rate. Consider using this color scheme in your thumbnail designs to attract more clicks.
Real-World Application
Let's look at a real example of how successful YouTubers use data to enhance engagement:
Think Media
Uses stats like "7 in 10 YouTubers Fail Without These Tricks."
This approach demonstrates how incorporating compelling statistics into your video titles can pique curiosity and drive clicks. By presenting a problem (high failure rate) and hinting at a solution (tricks to avoid failure), Think Media creates an irresistible hook for their target audience.
Implementing Data-Driven Strategies
To apply these insights to your own YouTube channel:
Hook Your Audience Quickly
Videos with clear hooks in the first 3 seconds see 50% higher retention rates.
Leverage Emotional Triggers
Increase engagement by 70% using emotional triggers.
Optimize Thumbnail Colors
Red and green thumbnail combinations boost click rates by 40%.
Use Data in Titles
Statistics in titles create intrigue and demonstrate value.
By consistently applying these data-driven strategies, you can enhance your YouTube content’s engagement and grow your influence on the platform.
Add Personal Touch
1
Share Real-Life Stories
Sharing personal anecdotes humanizes your content, making it relatable and forging a deeper connection with your viewers. Open up about your experiences, challenges, and successes to build trust with your audience.
2
End with Actionable CTAs
Conclude your videos with clear calls-to-action to encourage engagement and channel growth. Examples include:
  • "Follow for more tips"
  • "Comment your experience"
These prompts encourage interaction and keep viewers connected.
Real Example: Marie Forleo
1
Shares Personal Struggles
Marie Forleo effectively connects with her audience by openly sharing her personal challenges, creating a sense of authenticity and relatability.
2
Builds Trust and Connection
This openness fosters trust and a deeper connection with viewers, resonating with them on a personal level.
3
Strengthens Audience Relationships
By incorporating these personal elements, Marie builds stronger relationships with her audience, ultimately increasing her influence.
By incorporating these personal elements into your YouTube strategy, you can create a more engaging and trustworthy presence on the platform, ultimately leading to stronger relationships with your audience and increased influence.

Good luck building your YouTube brand! 🎥